Erica Fritz
Location
PA (ET)
Education, Experience, and Certifications
25+ years of experience across operations, sales, marketing, retail management, client experience, and business ownership.
9+ years in business development and strategic marketing
Kolbe A™ Index Certified Consultant
Extensive self-led training in human behavior, communication, and sales psychology (NLP-informed approach)
Supported founders, business owners, and C-suite leaders in growing their businesses, scaling operations, strengthening client relationships, and improving internal systems
Bridged the gap between strategy and execution, turning ideas into actionable plans that move the business forward
Led marketing, sales, and operational initiatives across multiple organizations simultaneously
Past work in retail (brick-and-mortar, e-commerce), hospitality, marketing & advertising, professional services (including healthcare, dental, construction, and local service providers), founder-led businesses, creative & service-based industries, and C-suite leadership support
Cross-functional collaboration across sales, marketing, operations, customer service, production teams, and external vendors
Client-facing strategy and relationship management, not just behind-the-scenes support
What I Bring to Teams
Marketing + Brand Support
Meta Business Suite, Google Analytics, Canva, Wix/WordPress, Square
Market research + audience insight gathering
Brand positioning + messaging alignment
Content strategy + social media execution
Campaign planning, coordination + launch support
SEO-informed content + local search optimization
Lead generation strategy + conversion-focused messaging
Website updates + platform management
Brand voice development + tone consistency
Creative direction + Canva-based design support
Performance tracking + insight-driven optimization
Channel strategy for brand awareness, engagement + lead generation
Customer journey awareness + communication touchpoint mapping
Strategic Partnership
Google Workspace, Asana, Hubspot, Slack
Calendar strategy + priority alignment
Leadership support + decision-making clarity
Communication flow + cross-functional alignment
Operational insight + process optimization
Strategic execution + follow-through
Streamlined Communications
Zoom, Google Meet, Slack, Meta Platforms, LinkedIn
Centralized communication management + channel organization
Clear information flow + cross-team alignment
Meeting structure, facilitation + follow-up
Team communication standards + training
Messaging clarity + professional tone consistency
Project + Initiative Support
Asana, Teamwork, Microsoft, Excel, Google Sheets
Project coordination + timeline management
Task tracking + accountability
Documentation, reporting + progress visibility
Cross-functional coordination + team alignment
Initiative follow-through + execution support
When I was 10, I wanted to be: Teacher
Go-to take out spot: My backyard for grilling my freshly caught fish!
If I were to pick one show to re-watch 100 times it would be: Stranger Things
Something that brings me joy: My family...my kids and husband all day any day.
One meme that sums up my sense of humor:
Ready to meet your Advocate®?
Fill out our inquiry form and get ready to get some time back!
