Alexa Alfaro
Location
Milwaukee, WI (CT)
Education, Experience, and Certifications
5+ years supporting CEOs and company Presidents across SaaS, construction, and operations-driven organizations. Coordinated executive workflows and cross-department communication while managing projects exceeding $20M in active contracts and building operational systems that improved reporting, documentation, and internal coordination.
Previously, Founder of a high-volume catering and mobile food business operating nearly a decade, managing two service units, 300+ annual events, and brand marketing, while developing operational systems for inventory, profitability, and digital sales growth.
Industries Served
SaaS software and technology companies operating with distributed remote teams.
Construction and infrastructure organizations managing large proposal pipelines and multi-office coordination.
Utility vegetation management operations supporting large-scale infrastructure and municipal contracts.
Hospitality and food service entrepreneurship with high event volume and public-facing brand management.
Executive-Level Support
Direct support to CEOs and company Presidents, managing executive calendars, communication workflows, and meeting preparation.
Coordination with directors, project managers, marketing teams, and operational leadership to maintain alignment across departments.
Scale Managed
Oversight and coordination of $20M+ in active infrastructure and vegetation management projects.
Built and operated a two-unit mobile food fleet and catering company with 90%+ annual event bookings.
Managed an operational calendar averaging 325 events annually for a single unit in the company’s final five years.
Scope of Responsibility
Executive calendar and inbox management for leadership teams.
Meeting preparation, agenda development, documentation, and leadership reporting.
Financial tracking including billing reconciliation, payment documentation, and operational reporting.
CRM management and marketing outreach coordination using HubSpot and related systems.
Development of operational systems for inventory tracking, profitability analysis, and reporting workflows.
Brand marketing, social media growth (7K+ followers), and media outreach through targeted PR.
Community leadership through Feed the Frontline, raising $30K+ to provide 3,500 meals to hospital workers during the COVID-19 pandemic.
What I Bring to Teams
Project + Initiative Support
Project Coordination + Timeline Management
Task Tracking + Accountability
Documentation + Reporting
Asana, monday.com, Trello, Notion, Microsoft Excel, Google Sheets
Event + Experience Support
Event Planning + Logistics Coordination
Guest + Stakeholder Experience Management
Event Execution + Follow-up
Airtable, Eventbrite
Executive Operations
Calendar architecture + time optimization
Internal comms + leadership cadence
Google Workspace, Microsoft 365, Asana, Trello
Systems + Automation
CRM buildouts
SOP creation
Workflow automation
AI integration
Asana, Pipedrive, ChatGPT, Zapier
Streamlined Communications
Centralized communication management
Clear information flow across teams
Efficient meeting + messaging processes
Slack, Zoom, Teams
When I was 10, I wanted to be: Vet
Go-to take out spot: Colectivo
If I were to pick one show to re-watch 100 times it would be: Grey’s Anatomy
Something that brings me joy: Hot yoga
One meme that sums up my sense of humor:
Ready to meet your Advocate®?
Fill out our inquiry form and get ready to get some time back!
