Mallory Van Zyl

Location

On the Move, USA - we live in an RV now, and will be moving frequently throughout the year! (MT)

Education, Experience, and Certifications

  • 9+ years of experience in Marketing and Brand Management across ski resort, hospitality, and animal health industries

  • Brand, marketing, and creative strategy lead responsible for elevating brand presence and storytelling across digital, paid, social, and experiential channels

  • Account service and project management expertise, leading go-to-market initiatives from creative brief through execution across multi-disciplinary teams

  • Creative production and coordination across social media, website content, paid media campaigns, and professional photography

  • Event planning and large-scale partner experience, managing multi-day conferences and high-visibility partner activations from concept to execution

  • Cross-functional project coordination, managing multiple campaigns, timelines, and stakeholders while ensuring delivery across marketing, creative, and operations teams

  • Hospitality leadership background with strong foundation in fast-paced operations, client service, problem-solving, complex marketing and project management initiatives

What I Bring to Teams

Marketing + Brand Support

Adobe Suite, Canva, Meta, Hootsuite, Sprout Social

  • Marketing campaign coordination + launch support

  • Brand asset management + content coordination

  • Multi-channel marketing + campaign execution

  • Content production + asset coordination

  • Social media management + performance monitoring

Creative Production + Content Development

Adobe Lightroom, Photoshop, Canva, Illustrator, InDesign, Figma

  • Photography production + photo editing

  • Visual asset creation + brand content development

  • Creative production coordination + deliverable management

  • Content organization + digital asset management

  • Social media content + campaign visuals

Systems + Automation

Asana, Airtable, Notion, Smartsheet, ClickUp

  • Workflow organization + task management systems

  • Process documentation + SOP development

  • Project tracking + operational visibility

  • Information organization + knowledge management

  • Tool integration + workflow optimization

Project + Initiative Support

Asana, monday.com, Airtable, Smartsheet, Google Sheets

  • Project coordination + timeline management

  • Task tracking + accountability support

  • Campaign planning + execution support

  • Cross-functional coordination + stakeholder alignment

  • Resource coordination + deliverable tracking

When I was 10, I wanted to be: Teacher

Go-to take out spot: Anywhere with tasty brunch

If I were to pick one show to re-watch 100 times it would be: Doctor Who - era of 10 and 11, anyone?

Something that brings me joy: Being behind the lens

One meme that sums up my sense of humor:

 

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