Alexa Alfaro
Hometown
Milwaukee, WI
Current Residence
Milwaukee, WI (CT)
Accomplishments + Certifications:
Small Business Owner for 10 years
Almost a Mechanical Engineer
Publication in The New Filipino Kitchen cookbook
2021 Milwaukee Business Journal "40 under 40"
Madison365's "48 Most Influential Asian American Leader"
2021 Milwaukee Business Journal "10 Young Professional Power Brokers to Watch"
Collaborated with Milwaukee Downtown for their #jumpstARTdowntown campaign
Received the first-ever Street Eats Award from BID #21/ Milwaukee Downtown
Notable appearances on the Food Network, participating in shows such as Guy's Grocery Games in 2018
Experience:
Decade of Entrepreneurship: I founded and ran a successful Filipino food business for nearly 10 years, managing all aspects of operations, marketing, team leadership, and event logistics and serving over 300 events annually at peak.
Project Management Expert: I currently oversee $20M+ in projects, handling cross-functional coordination, billing, and reporting, while building scalable systems to support operational efficiency and growth.
Executive-Level Support: I’ve served as a trusted Executive Assistant to CEOs in both SaaS and field-based industries, streamlining inboxes, calendars, CRM outreach, and financial tasks to keep leadership focused and moving forward.
Systems-Driven & Detail-Oriented: From designing Google Sheets dashboards to implementing Esri Field Maps and managing QuickBooks reconciliations, I thrive in optimizing systems and catching the details others miss.
Proficiencies:
Accounting: QuickBooks
Automations: Zapier
Communications: Adobe Connect, Discord, Loom, OpenPhone, Slack, WebEx, Zoom
Content Management Systems (CMS): Canvas, Jenzabar
CRM/Point of Sale: Clover, Freshworks, HubSpot, Microsoft Business Central, Square, Zoho
Data Capture: 123FormBuilder, Dynamic Forms, Jotform, Mailchimp, SurveyMonkey, Typeform
Design: Canva
Documents: Adobe, Pages, PandaDoc
E-commerce: Amazon, Ebay, Etsy, LTK, Poshmark, Shopify
Electronic Signatures: DocuSign, HelloSign, PandaDoc
Enterprise Resource Planning (ERP): Microsoft Dynamics 365 Business Central
File Sharing: Dropbox, iCloud, NextCloud, Sharefile
Human Resources: ADP Workforce, Glassdoor, Gusto, Indeed, ZipRecruiter
Marketing: Google Analytics
Project Management: Airtable, Asana, ClickUp, HoneyBook, Jira, monday.com, Notion, Trello
QR Codes: QR.io
Scheduling: Calendly, Doodle
Social Media: Facebook, Hootsuite, Instagram, Later, Pinterest
Travel: Airbnb, Expedia, VRBO
Username + Password Protection: 1Password, LastPass
Website: GoDaddy, Squarespace, Wix
When I was 10, I wanted to be: a veterinarian.
Go-to take out spot: Local Italian grocery store (Glorioso's) or McD's
If I were to pick one show to re-watch 100 times it would be: Grey's Anatomy
One meme that sums up my sense of humor:
Ready to meet your Advocate®?
Fill out our inquiry form and get ready to get some time back!
